Report for toyota Lab Example | Topics and Well Written Essays - 750 words

For toyota - Lab Report Example The local network endeavors to facilitate the progression of a company by compliance with ten global compact principles. They also tries to create opportunities for multi stakeholder related engagement and also collaborative action (United Nations Global Compact, 2010). Toyota Motor Corporation is a leading name in the global automobile industry. The environment related principles stated in global compact principles have been maintained quite efficiently by Toyota is their global venture as well as in their local networks. Their efforts to comply with the environment related principles have contributed to their rise towards the zenith of automobile industry. The environment principles in the global compact predominantly encourages companies to support a precautionary approach towards the environmental challenges along with undertaking greater environment related responsibility, and also encouraging to develop environment friendly technologies. Toyota based on their independently developed ‘Toyota Way’ has made a commitment towards environment. Their environment friendly approach has been incorporated in all of their business operations and throughout their entire life cycle of any product developed by them. The strategy called sustaina ble mobility has been utilized by Toyota to for managing and developing vehicles as well as technologies. Toyota, as a leader in the environmentally prepared technologies, has always looked to make the world ‘green’. Toyota looks to raise the industry standards by developing innovative fuel technologies and vehicles in future. Their main aim is to create vibrant and mobile society along with maintaining harmony with the global environment (Toyota, 2010). Toyota also plays major role implementing their global environmental standards in the local networks. The evidence to this can be

American Ethnic Literature Essay Example for Free

American Ethnic Literature Essay American Literature has been an important part of American people for centuries. What makes this type of literature great is that the authors vision is objective and not one sided. Several of the American authors are still considered to be great writers. The books that were written by these authors are still read by people of all ages around the United States. These books are now considered classic literature. American literature is considered American because it was written by American people. Overall, â€Å"editors appear to use an inconsistent combination of citizenship, geographical location, language, and subject matter (that is, the subject of America and the United States) (Hames- Garcia, p. 1, 2003). Most of the American literature was written by white men. In order to be considered American literature it has to be about the United States. There have been many great authors that write about science fiction, but because it is unreal their literature is not considered American literature. Politics also played an important role in literature. It was of great importance to portray the American character as an â€Å"exceptional entity† (Hames-Garcia, p. 1, 2003). In the early twentieth century, writers who were not American white men were not allowed to publish their works. Women writers as well as Black, Latino, American Indian, and immigrant writers were left out altogether. This happened because other ethnic groups were considered to be inferior. It was until the 1970s that feminist began to speak out and rebel against the oppression they were faced with. It is thanks to this reform that the American literature holds diversity. It allows for men and women to have the same opportunity to express their feelings without having to worry about their race or sex. Another type of literature is ethnic literature. This type of literature is often read as an autobiography, even when making no such claims. This is written on a first person point of view. The author’s point of view is specific to their personal beliefs and life stories. It is difficult for this type of author to provide an objectionable story. They are blinded by anger because of what they had to live. The topics these authors write about covers racism and suppression. The definitions and topics will vary depending on the life experiences that each author or their families experienced. The storyline will also vary because each author lived different time periods, and of course things change over time. Ethnic Literature is great because it now holds different point of views. Every person has a different perspective on what happens around them. What allows for this to be great is that each person is entitled not only to have their own belief, but they are able to express their feelings with freedom. No person is afraid of what repercussion might come because they decided to write from their heart. The truth allows readers to realize that life has been harder for some people more than others. It is easy to forget what our ancestors had to experience in order for each individual to encounter freedom. It is now easy for men and women of all races to walk freely around their city. This however came at a price, and this type of literature allows human beings to read and experience in some small way what it was like to live in a world were the color of your skin as well as your sex had a lot to do with the quality of life you lived. American Literature will continue to play an important role in American people. The only way to enjoy this type of literature is to introduce our younger generations to it. This is the perfect material needed to give to young readers so that they can value the lifestyle they are allowed to live today. It is up to us to keep this tradition alive so that our future generation can enjoy it as well. Reference Michael Hames-Garcia. (2003). Which America is ours? Martis Truth and the foundations of American literature. Modern Fiction Studies, 49(1), 19-53. Retrieved October 25, 2009, from Research Library. (Document ID: 328665241). Yonjae Jung. (2004). The New Americanist Intervention into the Canon. American Studies International, 42(2/3), 213-225. Retrieved October 26, 2009, from Research Library. (Document ID: 676208971).

Community Power and Participatory Decision-Making Essay example -- Kar

Critical theory appears unpopular probably because of its ideological bias as claimed by Pease, Form and Rytina (1970). Liebert and Imershein (1977) similarly assert that a common theoretical tendency in community research is a distinctly â€Å"political theme that tends to find the greatest efficacy and power, and indeed the most universal structure of power, to lie in a certain organized diversity, a pluralist state of subsystems within an integrated system of elites† (pp. 191-192). The primary aim of critical theory, as James Bohman (2005) notes, is to thwart oppression. This theory was not only used by incorporating the best tools but more importantly, to critique what is happening within the research context. Since the community studied is Bautista, a resettlement area and which has an existing power structure, a critical analysis and decisional approach were adapted using the case study design to examine the locale. Critical theory questions the structures and it assumes that science is objective and â€Å"value-free†. Its goal is the emancipation of people from domination (Quebral, 1992 as cited in Drilon, 1998). Critical theorists such as Karl Marx and Jà ¼rgen Habermas are critics of unequal social conditions specifically groups that are excluded from power or from free access to information. Thus, critical theorists do more than observe, interpret or describe; they criticize. Looking through the power structure research lens, this theory helped the researcher by asking who benefits from the unequal distribution of power and who are they taking advantage of by focusing on the community issue. In communication, critical scholars have focused on the role of communication in society and on the control of communication... ...cal dimension† of his work (Dreyfus & Rabinow, 1982, p. 114). He claims that power and knowledge are not external to each other, but that they operate in a mutually generative fashion, as â€Å"nothing can exist as an element of knowledge if [...] it does not possess the effects of coercion† and as â€Å"nothing can function as a mechanism of power if it is not deployed according to procedures, instruments, means, and objectives which can be validated in more or less coherent systems of knowledge† (Foucault, 1997, p. 52). Thus, rather than to study knowledge and power separately, is â€Å"the nexus of knowledge power† that needs to be described in order to grasp the acceptability of the knowledge power system (p. 53). One needs to analyze the connections between power and knowledge to find out why a certain â€Å"regime of truth† has become acceptable at a given historical moment.

Organization transformation Essay

The need for a change is almost there on a daily basis in corporations. This is accentuated by particularly by the advent of new technology like the internet and new management methods and new technologies (Wallace, 2007). This brings in new ways of doing jobs within the company and thus the workers are affected. Companies which initially used to have the traditional organization model have increasingly adopted they are better and more efficient and modern transformed organizational models. An organization provides a mean of utilizing individual capabilities within a team to accomplish what cannot be achieved by the aggregate attempts of team members working in isolation. The aims of forming corporations and organizations are to deliver goods or services to consumers in a way that at the conclusion of the deal profits and not losses can be realized. Organizational change is geared at achieving this and thus winning the hearts and minds of the target population while concurrently bringing about a changed behavior and work culture to the partakers. In response to this Organizational transformation, roles, skills, job descriptions and structure of the workforce need to be re-designed. The Southwest Gas Corporation Such a company that has embraced organizational change from the traditional one to the modern organization transformation is the southern gas corporation of Nevada. Having realized that all organizations and corporations are unique due to unique environment in which they operate and their mode and ways of operations they should be structured to accommodate unique problems and opportunities Southwest Gas Corporation is a company engaged in the business of purchasing, distributing and transporting natural gas to residential, commercial and industrial customers in Nevada state of the southwestern United States. The Gas Corporation has employed about 2,500 workers who serve at least 1. 8million customers in Arizona, Nevada and parts of California states. The company is an investor owned utility whose shares are traded in the New York Stock Exchange and the pacific stock exchange (South West Gas Corporation, 2007). The company has been implementing a five year organizational transformation with an aim of offering better services to the customers and improving the quality of he workers. With respect to transformation certain areas should be prioritized for instance in redefining the business model, integrating acquisitions, building infrastructure, reframing markets and managing talents. The southern gas corporation has taken comprehensive plan to change from the traditional to the transformed organizational model studies done on this company indicated that a positive correlation between the working conditions and the productivity of the workers exists . the results of the studies revealed that innate forces of human behavior may have a greater influence on organizations than do mechanistic incentive systems. In response to that study southern gas corporation have done an almost complete overhaul in areas to do with transport, billing, the accounting system, meter reading systems and the whole organization structure of the company since 2002. Effects Having undergone the organizational change to a more better and modern one saw a number of transformations in the work force. Every member of the workforce was subjected to month long refreshment training as a way of crating a new working atmosphere and as a way of orientating them to the new working tools. The remuneration package was revised to increase the morale of the workers. On the part of the infrastructure the offices and other working areas were renovated. The total reorganization of the offices this was to cater for the psychological aspect of the workers The Organizations adopted a vertical division of labor practice involving the administrators then below them the managers and supervisors and lastly at the base we have the workers. The principal function of top level administrators or executives generally is to plan long-term strategy and administer the middle managers whose work is to guide the day to day activities of the corporations and oversee implementation of the top level strategy. Low-level supervisors and laborers put the made strategy into action and carry out the immediate tasks needed to keep the corporation running. Thus, the South west gas corporation has become a formal with reference to the extent of formalization of rules that have been adopted within the organization structure. In formal organizations, a mild impersonal relationship between the workers and the company is viewed as the best environment suitable for achievements of organization’s objectives by the managerial staff. Here subordinates duties more clearly defined and workforce with different applicable skills are dispensed duties to their areas of specialization in the corporation. It is the duties of workers at the bottom level to perform the essential duties of the corporation with supervisory assistance from the managers. Subordinate staff deals generally with supply and production chain of the corporation . The managerial needs of the whole business process is overseen by the higher cadre staff that includes the supervisors and the administrators. Two important implications into the change in the organization procedure there was equity due to just fair and impartial treatment of all workers, the organization was more orderly since employees were arranged where they would be of most value to the corporation. Initiative was fostered by encouraging the employees to act on their own. Similarly the employees cultivated more attributes and etiquettes (South West Gas Corporation, 2007). Motivation should come from different incentives rather than letting monetary rewards be the sole motivators. The spirit of comradeship among the workers fostered devotion to a common cause. The behavioral change by the managers that allowed greater latitudes stimulated the workers. In general, transformation made workers to become more productive. Having been provided with the best working conditions the workers employees have become capable of effective self-direction yielding self-actualization and this was among the biggest rewards that organizations has provided to its employees. Similar the shares of the southern gas company at the New York stock exchange gained value. Use of improved service delivery systems for instance the better gas safety management systems reduced the number of gas accident cases recorded prior to the five year period. Due to a liberalized approach towards the workers in the by the management they were able to create their labour organization to looks for their own interests, thus enhancing growth of the labour union organizations. This amounted to increase in vocal power of the workers to demand their rights. Conclusion In the world today organizations are operating in an increasingly complex platform. Changing multiple dimensions and high rates globalization trends and the implications of the post-industrial information age are driving these corporations to revolutinalize themselves (Wallace, 2007). The end product of this transformation is a successful company with competent work force. However, organizational transformation should not stop with the end of the project duration. During the benefit realizations stage of the lifecycle, emphasis should be continued on the need to encourage the workers and the community to adapt to the new ways of working and get the most from the system change.

Motherhood in The Bean Trees Essay

   Another prominent example of motherhood is Lou Ann’s relationship with Dwayne Ray. Although the baby has not developed a personality yet, and cannot respond with his mother, we cannot tell how Dwayne Ray’s part of the relationship is, but we can predict how it will be. It can be assumed that he will always be cared for by his mother, Lou Ann, for her worrisome ways and fear of her sons death keep her a vigilant mother, unrelenting in keeping him as safe and healthy as possible. When she asked Taylor of her opinion of her motherhood skills, Taylor replied that â€Å"‘The flip side of worrying to much is just not caring†¦ Dwayne Ray will always know that, no matter what, you’re never going to neglect him. You’ll never just sit around and let him dehydrate, or grow up without a personality, or anything like that. And that would be ever so much worse. You read about it happening in the paper all the time†¦ Somebody forgetting a baby in a car and letting It roast, or some such thing. If anything, Lou Ann, you’re just too good of a mother. ‘† (pg. 156) of which she speaks total truth that Lou Ann, although worrisome and lacking in backbone, still is a good mother, because she tries with all her efforts to make sure Dwayne Ray grows up. She is of the most passionate of mothers in the book, and will do her utmost to see to it that Dwayne Ray will live past 2000, despite whatever her dreams and nightmares may tell her. Taylor, the main mother of the book, is the only non-biological mother represented, which makes her relationship with Turtle all the more special, meaning that she took her despite their lack of family ties, and fought to keep her, although she could have easily relinquished her duties as mother. Throughout the book, she plays a role she’s avoided all her life, in order to protect and care for this little girl that was given to her care against her own wishes. She has absolutely no clue what to do, and constantly worries that she isn’t raising Turtle properly. Her worries are lessened, however, after Turtle beings speaking, her first noise being laughter because if Turtle was unhappy, she would have not laughed when she did a somersault. Taylor becomes more confidant in her role, and eventually accepts it to be perfectly normal, as does everyone else, and no one even considers Turtle not to be Taylor’s child, proven when many biological references are made between the two, despite their lack of blood ties. After Turtle is attacked in the park, Taylor begins to think that she isn’t doing a good job as a segregate mother, and when Turtle is threatened to be taken away from Taylor, she feels that the case to save Turtle is helpless and begins to think that the state department would do better than she would in raising the child. However, Mattie convinces her otherwise when she tells Taylor that she isn’t asking the correct questions, that â€Å"You’re asking yourself, Can I give this child the best possible upbringing and keep her out of harms way her whole life long? The answer is no, you can’t. But nobody else can either. Not a state home, that’s for sure. For heaven’s sake, the best they can do is turn their heads while the kids learn to pick locks and snort hootch, and then try to keep them out of jail. Nobody can protect a child from the world†¦ Do I think it would be interesting, maybe even enjoyable in the long run, to share my life with this kid and give her my best effort and maybe when all’s said and done, end up with a good friend. ‘† (pg. 178). What Mattie says here when comforting Taylor is a Barbara Kingsolver definition of motherhood. Taylor worries that she is unable to care for a child, and that with this attack, even the state would do a better job than she could, but, as Mattie said, no one can protect a child from the world, and especially someone that doesn’t care for them, like the state. They need a mother, a guardian, anyone that cares about them to raise as good a child as chance permits. Through the caring and affection Taylor received as a child, the worry and extreme concern Lou Ann pays Dwayne Ray, and Taylor’s behavior towards a child that is not her own, all show examples of how, biological or not, a mother or a mother-like role in a child’s life can lead them to riches or ruin. Their moral fiber, their behavior, their ethics all depend upon what they are taught and raised upon. Newt Hardbine and Jolene Shanks never had these morals and ethics instilled in them, thus leading them to terrible, even short lived, lives. Barbara Kingsolver uses these examples, even through minor characters such as Sandi at the Burger Derby and Bobby Bingo who sells vegetables out of his truck. All examples seen in The Bean Trees show that Motherhood and the role of a mother plays a predominant part not only in the book, but universally.

Euro Studies

Euro Studies 2.What is the concept of the "margin of appreciation" and how has it been developed by the ECtHR?4.How has the European Union attempted to ensure equal treatment of men and women?I have completed this document solely with the assistance of the materials acknowledged in the proper academic manner in the footnotes and the bibliography. I have received no further assistance, whether from a fellow-student or any other person.2. The term "margin of appreciation" refers to the space for manoeuvre that the Strasbourg organs are willing to grant national authorities, in fulfilling their obligations under the European Court of Human Rights. The Court developed the concept of "margin of appreciation" to take into account the broadly-drawn principles of the Convention and how they are interpreted in different societies. The margin of appreciation allows the court to take into effect the fact that the Convention will be interpreted differently in different member states.Judges are obliged to tak e into account the cultural, historic and philosophical differences between Strasbourg and the nation.The Doctrine was used for the first time in the case Handyside v. United Kingdom , which concerned the publication of a book aimed at school children, a chapter which discussed sexual behaviour in explicit terms. The ECHR were willing to allow a limitation of freedom of expression in the interests of protection public morals.4. Gender equality policy, which is implemented in the European Union, is one of the most modern and most advanced in the world. The European Union is interested not only equality in the legal sense, because this was a relatively long achieved, but also gender equality in the labor market, access to education, goods and services, or in the decision making process. The European Union focuses on gender mainstreaming strategy, and...

Competition in Energy Drinks, Sports Drinks Vitamin Enhanced Beverages †Alternative Beverage Industry

Competition in Energy Drinks, Sports Drinks Vitamin Enhanced Beverages – Alternative Beverage Industry Background material The soft drink industry has been dominated by some major companies like the Coca-Cola Company and PepsiCo. Prior to the 21st century, these companies concentrated in the processing of carbonated drinks. The drinks had an exceptionally high demand and companies that processed such drinks flourished by making enormous sales.Advertising We will write a custom essay sample on Competition in Energy Drinks, Sports Drinks Vitamin Enhanced Beverages – Alternative Beverage Industry specifically for you for only $16.05 $11/page Learn More However, as consumers have been informed on the dangers or health risks associated with the consumption of carbonated drinks, they have shifted their attentions to other drinks. As the demand for soft drinks continued to rise, dominant companies took advantage of this and hiked the prices. All these contributed to a shift in consumption of the drinks as consumers sought for alternative drinks. Therefore, a lternative drinks came not only as an option, but also as a change in strategy for beverage companies to address the needs of customers (Gamble, 2012). From the year 2000, the alternative beverage market has been extremely active with many companies coming into the alternative beverage industry. However, the international market for alternative beverages was immensely affected by the economic recession of 2008 – 2009. The United States, which is the main market for the alternative drinks, recorded a significant drop in the sale of alternative beverages and drinks. There was a 12.3 per cent drop in the sale of sports drinks between 2008 and 2009. During the same period, vitamin-enhanced waters recorded a 12.5 percent decline in sales. It is only the energy drinks which recorded a rise in sales during the recession period. The sales rose by 0.2 per cent (Gamble, 2012). Beverage producing companies capitalized fully on the demand growth by extending their products. Many companie s have been developing new products, as well as diversifying their existing products so as to capture a bigger share of the market. Beverage companies sought to further extend and venture into the manufacture and processing of relaxation drinks to address the needs of the depressed people. Therefore, the alternative beverage industry has been marked with high scale competition. There exist too many alternative beverages and drinks in the market now (Katz, 2010).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The major strategy of the beverage companies has been to diversify and make enormous extension of their brands in the market. Increased competition has resulted in unhealthy or unethical business practices within the alternative beverage and drinks industry. Market capture and expansion has been the main objective of the beverage companies. They do not pay much attention to t he aspects of sustainability in the market. A number of companies have been receiving criticism owing to the effects of their products to the health of consumers. Some products like the beverages with high caffeine content were critiqued for promoting unhealthy consumption patterns. Companies do not let the consumers know the patterns of consuming these beverages and drinks. Some companies do not expose the contents and the side effects of these contents to the consumers. Physicians have been warning consumers of the dangers associated with some of the ingredients in these drinks like kava and melatonin (Gamble, 2012). The global beverage industry is still projected to grow as the beverage companies are sprouting and finding new markets across the globe. Therefore, better strategies have to be adopted by the companies in the beverage industry. This will assure that these companies achieve market sustainability (Gamble, 2012). Strategy identification in the alternative beverage indus try For a company to beat the competition in the market, it must first understand and pursue a strategy. The company must understand the industry in which it is competing as this is the main source of competition. Also, a company has to know all the rules that are governing competition within the industry. Notably, there have been many players in the beverage industry. Each of the major companies in the industry has its own way of enhancing its competitive advantage. However, since these companies are operating in the same industry, they tend to use almost similar strategies with only slight differences (Gamble, 2012). There are different approaches or strategies to competition. The five main generic strategies to competition are focused low-cost strategy, focused broad differentiation strategy, a market niche strategy based on low cost. Others are a focused market strategy that is based on differentiation and a best-cost provider strategy.Advertising We will write a custom essay sample on Competition in Energy Drinks, Sports Drinks Vitamin Enhanced Beverages – Alternative Beverage Industry specifically for you for only $16.05 $11/page Learn More Some companies do apply a mix of these strategies. It is advisable for companies to choose and pursue a single strategy. The pursuance of one policy helps in easing the positioning of a company. This helps in eliminating the complexities that may arise from integrating the varied strategies (Katz, 2010). Major firms in the alternative beverage industry have been applying most of these strategies in order to enhance their performance in the market (Gamble, 2012). The Coca-Cola Company stands out as one of the oldest company in the soft drink industry. Also, the company is ranked as one of the best performing companies in the industry. In the year 2009, the company was the best manufacturer and distributor of soft drinks within the global market. Coca-Cola has a very wide market with di fferent brands. Brand extension is the major strategy of competition for the company. It has the widest distribution network with its plants located in over 200 countries globally. The Coca-Cola brand has been very helpful to the company. It positioned the company in the wider market enabling it to enter alternative beverages into the market effectively. With its new and high quality brands of alternative drinks, Coca-Cola has continued to maintain a competitive position (Gamble, 2012). Similar to Coca-Cola, PepsiCo has a number of popular products like Pepsi. The company has employed several competitive strategies to survive in the competitive alternative beverage and drink industry. One of the key competitive strategies has been brand-extension and brand-diversification. PepsiCo has established itself in the market as a company that has quality products. The company is creative and has been coming up with different products that are filing the market and making it a strong player (Shankar Carpenter, 2012). As one of the biggest beverage companies, PepsiCo noted this demand and ventured into processing the different brands. Some of its products were rated the best in the industry in the year 2010. There are various advantages associated with broad brand distribution. However, what stands out is that this form of distribution provides a wide range of options for customers. The company has further expanded these brands into different flavors. Brand differentiation and extension has been the leading force behind the organizations performance in a competitive industry (Katz, 2010). Hansen Natural Corporation has ben dealing in the manufacture of alternative beverages for a long time. The company sales have been growing in the recent years. This growth is equated to the launch of several other beverages by the company from the beginning of the year 2002. The company has adopted an aggressive differentiation strategy.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Apart from coming up with many brands of products and taking them to market, the company also uses price as a means of differentiating its products in the market. In the year 2002, the company decided to lower the prices of its products with the price of Red Bull products. In-store promotions have also been extensively used by the company in familiarizing its products to customers. The company uses creative promotional strategies. They promote their products in the events that they sponsor for instance sporting events and art and music concerts (Gamble, 2012). Red Bull GmbH has been one of the leading companies in the processing of soft drinks in the beverage industry. The company concentrated in the manufacture of beverage drinks since its inception. This explains why the company is a strong force in the industry. Whereas other companies have diversified and produces products in different categories within the industry, Red Bull has concentrated in one lane of products. The concent ration in these products has made the company a master in such products. However, all other companies in the industry have been diversifying their products and even becoming good producers of sports drinks. This competitive strategy is not very favorable in an industry which has many players. Dependence on a single product is highly risky for a company. The company is bound to flop in the event other companies develop stronger substitutes (Trigg, Himmelweit Simonetti, 2002). The alternative beverage industry has been marked with competition. Companies in the industry are using almost similar strategies of competition. With products in the industry being close substitutes, broad differentiation strategies are the main focus of the companies. Most of the main firms in the industry are coming up with more products so as to fill and dominate the market. In this aspect of differentiation, quality is also playing out as an important element of differentiation. Some companies are earning fame in the industry because of the quality of their substitute products (Thompson, Gamble Strickland, 2006). Analysis of performance of the broad differentiation strategy by major firms in the alternative beverage industry Just like many other strategies, differentiation strategies are aimed at maximizing profits in companies. It enables firms to raise the unit of sales, gain the loyalty from their customers, and commanding a premium price for company products. When this has been achieved, the company gains competitive advantage over its competitors in the market (Shankar Carpenter, 2012). PepsiCo gained access into the alternative beverage market by virtue of having dealt in the soft drink industry for a long time. The broad brand differentiation strategy has been argued to be the main reason why the company has been ranked first in the alternative beverage industry globally (Thompson, Gamble Strickland, 2006). PepsiCo has been remarkably innovative knowing the amount of effort s that are being employed by its competitors like Coca-Cola and Red Bull. The company formed vast distribution systems for its carbonated soft drinks like Pepsi-Colas. As it introduced its new brands of the alternative beverages, it ensured that the new brands were found where in the distribution centers for its famous brands. Therefore, as people purchased these products, they came across the new products. PepsiCo has over one hundred sub–brands of brands in the market that have been developed from the main brands. The first aspect of differentiation in the company was the venturing into the production of alternative beverage drinks. At one point, PepsiCo has managed to come up with over 12 different flavors of products from a single product. There are different methods or approaches of differentiating products in a competitive market (Gamble, 2012). Differentiation can focus on either the main products or even on other aspects of product marketing like pricing and other mar keting approaches (Keller, 1998). PepsiCo has concentrated much on diversifying its alternative beverage drinks. This forms the core of its differentiation strategy. The company has many alternative beverage drinks in the market. This means that the company attests to the differing tests of customers. This also aids the company to have a wider market relative to its competitors, and thus a competitive advantage to PepsiCo. A company can choose to pursue brand differentiation in multiple ways. This gives the company a stronger platform on which to compete with its competitors. However, it is suitable for a company to identify its strong pointer in differentiation as this will serve the company best when competitive pressures mount (Kotler Pförtsch, 2006). Differentiation is an extremely broad strategy. For a company to realize the benefits of differentiation strategy, it has to incorporate differentiation activities in its supply chain. A strong and differentiated supply chain e nsures that products reach customers in time and required qualities and quantities (Thompson, Gamble Strickland, 2006). PepsiCo has done well in sustaining its supply chain by enhancing its distribution channels and points. Its products are easily found in the market. This boosts the sale of the products. Research and development have also helped the company in its initiatives of brand diversity. With a significant number of products in the market, the company has to shift its attention to active marketing practices like advertising and promotional activities. There are many products from the company that are not yet known by many potential customers. The brands that have been developed in the recent years need to be made known to the potential customers of the company (Gamble, 2012). Recommendations for future decisions for a new company in the industry Companies that are aiming to venture into this industry have to be extremely creative. Nonetheless, with many customers, this ind ustry is highly saturated with master companies. The first thing for a new company will be to assess the industry in terms of the main companies operating in the industry and strategies that they use. The attractiveness of a firm in any industry is the attractiveness of the industry. Industry attractiveness is determined by the profits that are being made by the firms in the industry (Porter, 1998). The new firm must also be familiar with the rules that govern competition in the industry. According to Porter (1998), the rules are to be found in the five forces of competition. These are competition for new entrants, threat of substitutes, the buyers and their bargaining power, the bargaining power of suppliers and rivalry in the industry. The most compelling force in the beverage industry is the issue of the threat posed by substitute products and rivalry among the firms. When a company chooses to pursue a certain competitive strategy, it does not imply that the company should work w ith the strategy in an isolated manner. Strategies do not work in isolation just as it is in the business. Other strategies have to be incorporated within the main competitive strategy to make it work efficiently. Each strategy has its advantages, as well as disadvantages to the company. Therefore, the company must ensure that it maximizes on the strengths of a strategy. Capitalization on the strengths of a strategy helps in eliminating the negative effects of a strategy. The broad brand differentiation strategies have been applied in greater heights. Ii is more risky for a new firm to concentrate on a single strategy in a market that has highly volatile activities (Thompson, Gamble Strickland, 2006). The company has to monitor the different companies and capitalize on the aspects of weakness in the competitors. As a company develops products in the market, it has to monitor competition both from within and without the organization. The company must fully understand its competitors so that it can choose the best strategies to out-compete them. As a market leader, a company is always prone to scrutiny from other firms (Yoffie Kwak, 2001). The adoption of blue ocean market strategy could also be favorable to the new company. The beverage industry is marked by similar products with only slight differences in flavor. This can be effectively applied in marketing by choosing inventive strategies, which will help the company set itself above the other companies. The strategy chosen by the company has to be integrative basing on the assessment done to the strategies of the other companies already in the industry (Kim Mauborgne, 2005). The new entrant has to adopt defensive strategies as it enters the market in the first time. Open competitive strategies will then be applied when the company has attained a significant market share. This is because the activities of the company can be influenced be put to jeopardy by the actions of the smaller (Thompson, Gamble Stri ckland, 2006). References Gamble, J. E. (2012). Competition in Energy Drinks, Sports Drinks, Vitamin Enhanced Beverages. Web. Katz, J. S. (2010). Competing for global dominance: Survival in a changing world. Silicon Valley, CA: Superstar Press. Keller, K. L. (1998). Strategic brand management: Building, measuring and managing brand equity. 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